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CORPORATE IDENTITY DESIGN
Building an effective corporate web site requires an integrated campaign and may include
various corporate identity design, corporate brand marketing approaches,
followed by implementing online traffic generation tactics. |
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Client: Digiport
Project: Branding Digiport
URL: http://www.digiportmiami.com
Marketing and Web Site Development
Challenge:
In February 2002, Investment Equities Associates (IEA)
came to Advansiv just 2 weeks before an important tradeshow
with one word - Digiport - a new brand they wanted to
create for their existing co-location service business.
The tradeshow was to be the first time IEA would present
the their colocation business as "Digiport"
to the public, and they asked Advansiv to apply their
corporate identity expertise to quickly create a brand
concept, company logo design, web site design, and cd
business cards.
Advansiv Solution:
Combining Advansiv’s extensive branding experience
- a portfolio of skills that includes corporate identity
design, corporate logo design and corporate web design
- as well as development strategy and implementation expertise
with tight project management capabilities, we delivered
within budget and in just 2 weeks, creating the Digiport
brand and support materials for Digiport's sales team
for the tradeshow and beyond. Our diverse and highly skilled
creative team developed a consistent look and message
across both print and web media, while our strategic technical
team created a consistent web presence that enabled lead-generation
with a database-driven tenant database and online contact
forms. Finally, to ensure the word got out, Advansiv's
Search Engine Positioning Service Team created a strategic
search engine placement campaign to ensure top search
engine ranking that thereby driving thousands of customers
to the digiportmiami.com web site.
Benefit:
Thanks to Advansiv’s creative corporate identity
design, Digiport’s new brand and associated brand
equity will provide strong ongoing support for its salespeople
as they expand their reach in the South Florida co-location
market. This, together with an ongoing search engine positioning
campaign, will ensure that Digiport's sales people will
have a constant stream of prospects from their web site.
Quote:
"Our lead generation has increased 500%
since Advansiv redesigned and optimized our web presence."
Marc Billings
CIO, Digiport
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